
In this age of infinite choices, what happens when we are faced with too many decisions? The answer, in most cases, is simply nothing at all. While the ability to thoroughly analyze situations is seen as a strength, more often than not, it paradoxically is the very thing which prevents us from taking action. True, our brains are wired to seek solutions, but with one too many options, our decision-making abilities can short-circuit (Schwartz, 2004), and we find ourselves trapped in the cognitive loop of analysis paralysis.
In this age of infinite choices, what happens when we are faced with too many decisions? The answer, in most cases, is simply nothing at all. While the ability to thoroughly analyze situations is seen as a strength, more often than not, it paradoxically is the very thing which prevents us from taking action. True, our brains are wired to seek solutions, but with one too many options, our decision-making abilities can short-circuit (Schwartz, 2004), and we find ourselves trapped in the cognitive loop of analysis paralysis.
Illustration by Anushka Sabhanam

Illustration by Anushka Sabhanam
Kurien et al. (2014) defines this thought-processing phenomenon as the tendency to over-analyze a situation or overthink possible outcomes to the point where a decision or action is never ultimately taken, resulting in paralysis. This is especially problematic when it occurs over a prolonged period, leading to cognitive exhaustion. When decision-making becomes overly taxing, individuals experience a state of decision fatigue—a condition where the need to make too many decisions can drain our mental resources, leaving us with poor judgment, diminished capacity for further decisions, and an overwhelming desire to avoid decisions altogether (Pignatiello et al., 2018). One of the most prominent theories associated with this phenomenon is the “Paradox of Choice,” as articulated by Barry Schwartz in his book of the same name. Schwartz argues that while having the freedom to choose is central to human autonomy, an overwhelming number of choices can actually create anxiety and dissatisfaction. In fact, the explosion of choices in modern society—be it in consumer goods, career paths, or personal relationships—has actually become a source of stress rather than empowerment. Instead of enhancing our well-being, the abundance of options can often lead to indecision, regret, and even the avoidance of making choices altogether.
The psychology behind analysis paralysis involves not only the overwhelming number of options available to us but also the seemingly endless mental burden when we are required to both process and evaluate each alternative. This burden slowly but surely depletes our mental resources and makes it much more difficult to see clarity in our decisions, ultimately affecting our ability to make sound judgments. There are a multitude of cognitive drivers that attempt to explain why this is the case. First, perfectionist tendencies frequently play a significant role (Wang et al., 2018). Many individuals, especially those who seek to avoid making mistakes, will over-analyze every decision down to the most minute details. They may fear that the wrong choice will lead to negative consequences, even when the risks are relatively low. This fear of making the “perfect” choice, or avoiding the “worst” decision, results in prolonged indecision and a constant cycle of reevaluation. Therefore, perfectionism creates a paralyzing internal struggle in which individuals tend to anticipate every potential outcome so they can avoid future regret.
“The explosion of choices in modern society—be it in consumer goods, career paths, or personal relationships—has actually become a source of stress rather than empowerment.”
Another cognitive driver which fuels analysis paralysis is escalation of commitment. This is when people are reluctant to abandon a decision or a certain course of action, even though it is clearly no longer viable for them to pursue it (Sleesman et al., 2017). The psychological investment in a decision, whether it’s time, money, or emotional energy, can cause a costly loop of indecision. Take, for instance, an entrepreneur who invested significant time and money into a (failing) business venture. They may continue funding it despite clear signs that it is unsustainable and instead of cutting losses and turning to a new business, they engage in excessive deliberation; searching for justifications rather than making the difficult decision to move on. This hesitation characterizes analysis paralysis because in such cases, people avoid making the “wrong” decision by continuously pouring more resources into their current options, even though they’re not yielding any of the desired results. Moreover, the cognitive basis for both analysis paralysis and escalation of commitment are the same – a bias towards loss aversion (Kahneman & Tversky, 1988). Decisional fatigue exacerbates this effect even more (Moorhouse, 2020), thanks to the fact that energy is expended in analyzing and justifying a failing decision so that less cognitive resources are available to evaluate alternatives. Overall, a self-perpetuating cycle of long deliberations and difficult decisions is created, reinforcing paralysis and escalation to a concerning degree.
Furthermore, there are indications that evolutionary factors can play a role. Meister & Lavanchy (2022) propose that our ancestors relied on threat detection and cautious decision-making to survive. For example, in an environment where making the wrong choice could mean death, such as misjudging the presence of a predator or consuming a toxic plant, careful deliberation was crucial for survival. In a modern world, where these levels of survival instincts are more or less vestigial, the same decision-making approach can sometimes become maladaptive and eventually backfire. This is especially owed to the fact that the modern world rewards efficiency, adaptability, and quick decision-making skills rather than prolonged caution and similar psychological research supports the notion, showing that overanalyzing decisions can indeed increase stress while reducing overall satisfaction (Schwartz, 2004). To elaborate further, maximizers, who are people striving to make the best decision, are evidently less happier than satisficers, people who make ‘good enough’ choices rather than being paralyzed by the explosion of choices in society (Oishi et al., 2013).
“By recognizing our patterns of overthinking and targeting them with effective strategies, we can take steps to ensure we aren’t paralyzed by the very choices meant to empower us.”
As can be gathered, the consequences of analysis paralysis are profound. It affects initial productivity, consequent performance, and overall well-being. Studies have evidently shown that excessive decision-making in the workplace leads to delays in project completion and decreased efficiency (Macfarlane et al., 2024). In high-pressure sports scenarios, over-analyzing can cause athletes to perform poorly or even worse, completely ‘freeze’ because their cognitive load overwhelms the ability to act instinctively (Yu, 2015). On an everyday level, this type of thinking pattern causes pitfalls which affect people in both mundane and significant ways – from perhaps spending hours choosing a restaurant to making or breaking career decisions. By recognizing our patterns of overthinking and targeting them with effective strategies, we can take steps to ensure we aren’t paralyzed by the very choices meant to empower us. Analysis paralysis is a real and true cognitive challenge but by simplifying decisions and embracing imperfection, we can navigate our choices with greater confidence.
And to fellow overthinkers out there- no, please do not overanalyze how your overanalysis is actually paralyzing your decision-making abilities. It is a cognitive trap, promise!
References
- Kurien, R., Paila, A. R., & Nagendra, A. (2014). Application of Paralysis analysis syndrome in customer decision making. Procedia Economics and Finance, 11, 323–334. https://doi.org/10.1016/s2212-5671(14)00200-7
- Macfarlane, G. J., D’Angelo, S., Ntani, G., & Walker-Bone, K. (2024). Impact of fatigue on work productivity and health-related job loss. Occupational Medicine, 74(6), 423–429. https://doi.org/10.1093/occmed/kqae056
- Meister, A., & Lavanchy, M. (2022, April 7). The science of choking under pressure. https://hbr.org/2022/04/the-science-of-choking-under-pressure
- Moorhouse, A. (2020). Decision fatigue: less is more when making choices with patients. British Journal of General Practice, 70(697), 399. https://doi.org/10.3399/bjgp20x711989
- Oishi, S., Tsutsui, Y., Eggleston, C., & Galinha, I. C. (2013). Are maximizers unhappier than satisficers? A comparison between Japan and the USA. Journal of Research in Personality, 49, 14–20. https://doi.org/10.1016/j.jrp.2013.12.001
- Pignatiello, G. A., Martin, R. J., & Hickman, R. L. (2018). Decision fatigue: A conceptual analysis. Journal of Health Psychology, 25(1), 123–135. https://doi.org/10.1177/1359105318763510
- Schwartz, B. (2004). The paradox of choice: why more is less. https://changethis.com/manifesto/13.ParadoxOfChoice/pdf/13.ParadoxOfChoice.pdf
- Sleesman, D. J., Lennard, A. C., McNamara, G., & Conlon, D. E. (2017). Putting escalation of commitment in context: a multilevel review and analysis. Academy of Management Annals, 12(1), 178–207. https://doi.org/10.5465/annals.2016.0046
- Kahneman, D., & Tversky, A. (1988). Prospect theory: An analysis of decision under risk. In Cambridge University Press eBooks (pp. 183–214). https://doi.org/10.1017/cbo9780511609220.014
- Wang, D., Hou, Z., Ni, J., Tian, L., Zhang, X., Chi, H., & Zhao, A. (2018). The effect of perfectionism on career adaptability and career Decision-Making difficulties. Journal of Career Development, 47(4), 469–483. https://doi.org/10.1177/0894845318803192
- Yu, R. (2015). Choking under pressure: the neuropsychological mechanisms of incentive-induced performance decrements. Frontiers in Behavioral Neuroscience, 9. https://doi.org/10.3389/fnbeh.2015.00019
Kurien et al. (2014) defines this thought-processing phenomenon as the tendency to over-analyze a situation or overthink possible outcomes to the point where a decision or action is never ultimately taken, resulting in paralysis. This is especially problematic when it occurs over a prolonged period, leading to cognitive exhaustion. When decision-making becomes overly taxing, individuals experience a state of decision fatigue—a condition where the need to make too many decisions can drain our mental resources, leaving us with poor judgment, diminished capacity for further decisions, and an overwhelming desire to avoid decisions altogether (Pignatiello et al., 2018). One of the most prominent theories associated with this phenomenon is the “Paradox of Choice,” as articulated by Barry Schwartz in his book of the same name. Schwartz argues that while having the freedom to choose is central to human autonomy, an overwhelming number of choices can actually create anxiety and dissatisfaction. In fact, the explosion of choices in modern society—be it in consumer goods, career paths, or personal relationships—has actually become a source of stress rather than empowerment. Instead of enhancing our well-being, the abundance of options can often lead to indecision, regret, and even the avoidance of making choices altogether.
The psychology behind analysis paralysis involves not only the overwhelming number of options available to us but also the seemingly endless mental burden when we are required to both process and evaluate each alternative. This burden slowly but surely depletes our mental resources and makes it much more difficult to see clarity in our decisions, ultimately affecting our ability to make sound judgments. There are a multitude of cognitive drivers that attempt to explain why this is the case. First, perfectionist tendencies frequently play a significant role (Wang et al., 2018). Many individuals, especially those who seek to avoid making mistakes, will over-analyze every decision down to the most minute details. They may fear that the wrong choice will lead to negative consequences, even when the risks are relatively low. This fear of making the “perfect” choice, or avoiding the “worst” decision, results in prolonged indecision and a constant cycle of reevaluation. Therefore, perfectionism creates a paralyzing internal struggle in which individuals tend to anticipate every potential outcome so they can avoid future regret.
“The explosion of choices in modern society—be it in consumer goods, career paths, or personal relationships—has actually become a source of stress rather than empowerment.”
Another cognitive driver which fuels analysis paralysis is escalation of commitment. This is when people are reluctant to abandon a decision or a certain course of action, even though it is clearly no longer viable for them to pursue it (Sleesman et al., 2017). The psychological investment in a decision, whether it’s time, money, or emotional energy, can cause a costly loop of indecision. Take, for instance, an entrepreneur who invested significant time and money into a (failing) business venture. They may continue funding it despite clear signs that it is unsustainable and instead of cutting losses and turning to a new business, they engage in excessive deliberation; searching for justifications rather than making the difficult decision to move on. This hesitation characterizes analysis paralysis because in such cases, people avoid making the “wrong” decision by continuously pouring more resources into their current options, even though they’re not yielding any of the desired results. Moreover, the cognitive basis for both analysis paralysis and escalation of commitment are the same – a bias towards loss aversion (Kahneman & Tversky, 1988). Decisional fatigue exacerbates this effect even more (Moorhouse, 2020), thanks to the fact that energy is expended in analyzing and justifying a failing decision so that less cognitive resources are available to evaluate alternatives. Overall, a self-perpetuating cycle of long deliberations and difficult decisions is created, reinforcing paralysis and escalation to a concerning degree.
Furthermore, there are indications that evolutionary factors can play a role. Meister & Lavanchy (2022) propose that our ancestors relied on threat detection and cautious decision-making to survive. For example, in an environment where making the wrong choice could mean death, such as misjudging the presence of a predator or consuming a toxic plant, careful deliberation was crucial for survival. In a modern world, where these levels of survival instincts are more or less vestigial, the same decision-making approach can sometimes become maladaptive and eventually backfire. This is especially owed to the fact that the modern world rewards efficiency, adaptability, and quick decision-making skills rather than prolonged caution and similar psychological research supports the notion, showing that overanalyzing decisions can indeed increase stress while reducing overall satisfaction (Schwartz, 2004). To elaborate further, maximizers, who are people striving to make the best decision, are evidently less happier than satisficers, people who make ‘good enough’ choices rather than being paralyzed by the explosion of choices in society (Oishi et al., 2013).
“By recognizing our patterns of overthinking and targeting them with effective strategies, we can take steps to ensure we aren’t paralyzed by the very choices meant to empower us.”
As can be gathered, the consequences of analysis paralysis are profound. It affects initial productivity, consequent performance, and overall well-being. Studies have evidently shown that excessive decision-making in the workplace leads to delays in project completion and decreased efficiency (Macfarlane et al., 2024). In high-pressure sports scenarios, over-analyzing can cause athletes to perform poorly or even worse, completely ‘freeze’ because their cognitive load overwhelms the ability to act instinctively (Yu, 2015). On an everyday level, this type of thinking pattern causes pitfalls which affect people in both mundane and significant ways – from perhaps spending hours choosing a restaurant to making or breaking career decisions. By recognizing our patterns of overthinking and targeting them with effective strategies, we can take steps to ensure we aren’t paralyzed by the very choices meant to empower us. Analysis paralysis is a real and true cognitive challenge but by simplifying decisions and embracing imperfection, we can navigate our choices with greater confidence.
And to fellow overthinkers out there- no, please do not overanalyze how your overanalysis is actually paralyzing your decision-making abilities. It is a cognitive trap, promise!
References
- Kurien, R., Paila, A. R., & Nagendra, A. (2014). Application of Paralysis analysis syndrome in customer decision making. Procedia Economics and Finance, 11, 323–334. https://doi.org/10.1016/s2212-5671(14)00200-7
- Macfarlane, G. J., D’Angelo, S., Ntani, G., & Walker-Bone, K. (2024). Impact of fatigue on work productivity and health-related job loss. Occupational Medicine, 74(6), 423–429. https://doi.org/10.1093/occmed/kqae056
- Meister, A., & Lavanchy, M. (2022, April 7). The science of choking under pressure. https://hbr.org/2022/04/the-science-of-choking-under-pressure
- Moorhouse, A. (2020). Decision fatigue: less is more when making choices with patients. British Journal of General Practice, 70(697), 399. https://doi.org/10.3399/bjgp20x711989
- Oishi, S., Tsutsui, Y., Eggleston, C., & Galinha, I. C. (2013). Are maximizers unhappier than satisficers? A comparison between Japan and the USA. Journal of Research in Personality, 49, 14–20. https://doi.org/10.1016/j.jrp.2013.12.001
- Pignatiello, G. A., Martin, R. J., & Hickman, R. L. (2018). Decision fatigue: A conceptual analysis. Journal of Health Psychology, 25(1), 123–135. https://doi.org/10.1177/1359105318763510
- Schwartz, B. (2004). The paradox of choice: why more is less. https://changethis.com/manifesto/13.ParadoxOfChoice/pdf/13.ParadoxOfChoice.pdf
- Sleesman, D. J., Lennard, A. C., McNamara, G., & Conlon, D. E. (2017). Putting escalation of commitment in context: a multilevel review and analysis. Academy of Management Annals, 12(1), 178–207. https://doi.org/10.5465/annals.2016.0046
- Kahneman, D., & Tversky, A. (1988). Prospect theory: An analysis of decision under risk. In Cambridge University Press eBooks (pp. 183–214). https://doi.org/10.1017/cbo9780511609220.014
- Wang, D., Hou, Z., Ni, J., Tian, L., Zhang, X., Chi, H., & Zhao, A. (2018). The effect of perfectionism on career adaptability and career Decision-Making difficulties. Journal of Career Development, 47(4), 469–483. https://doi.org/10.1177/0894845318803192
- Yu, R. (2015). Choking under pressure: the neuropsychological mechanisms of incentive-induced performance decrements. Frontiers in Behavioral Neuroscience, 9. https://doi.org/10.3389/fnbeh.2015.00019